Legal

Privacy Policy

Last updated: October 20, 2026

This policy explains what information Soma AI LLC, a California limited liability company doing business as Soma Labs and listed as Soma AI LLC on Google Play and the App Store (“we”, “us”), collects when you play any of our games, now or in the future, or visit our websites, including the short game preview pages our ads link to, and how we use and share it. This policy applies to every Soma Labs game and web page, whether or not it is named here. We keep it short and in plain language. If anything is unclear, email us at hi@somalabs.ai.

1. Information we collect

Account information. When you first play, we generate a random player ID and a secret key that your device stores. We do not ask for your name, email, or phone number to play. If you later choose to link your account with a sign-in provider such as Apple or Google, we receive the identifier that provider gives us and, if you allow it, your email address so we can restore your account.

Gameplay information. To save your progress and improve the game we record things like the levels and puzzles you play, the puzzle layouts, how long they take, hints and reveals used, mistakes, wins, personal bests, which parts of the game you have reached, the days you open the game and the app version you use, the settings you choose, and whether you accepted these policies or allowed notifications.

Device and technical information. We and our partners collect standard technical data such as device model, operating system version, language, time zone, app version, approximate location derived from your IP address, crash reports, and performance data. For each install of a game we also keep a random install ID, whether notifications are currently allowed, and, if we send push notifications, the push token Apple or Google gives your device for that purpose.

Advertising identifiers. With your permission where the platform requires it (for example Apple’s App Tracking Transparency prompt), our advertising partners may collect your device’s advertising identifier (IDFA on iOS, GAID on Android) and related ad-interaction data.

Profile and leaderboards. Some games give you a display name and a face or avatar for daily leaderboards. We assign a random name to start, and you can change it. We store the name and avatar you choose with your player ID, along with your daily streak, daily puzzle results and leaderboard scores.

Puzzles you share. If you use a game’s share button (for example “Ask a friend”), the message you send contains a link to a page where the person you sent it to can try that puzzle. The link carries a random share code and which puzzle it is. We record whether you sent the share, the app you chose to send it with when your phone tells us, and, when the link is opened, the type of device, whether the puzzle was solved and whether a store button was tapped. On Android, Google Play tells the game when it was installed from a shared link, so we can count those installs. The page you share does not use advertising cookies or the Meta Pixel.

Purchase information. If you buy something in the game, Apple or Google processes the payment. We receive a record of the purchase (what was bought, when, and a transaction reference) so we can deliver it and handle support. We never receive your card number.

In-game surveys. If a game asks you to answer a survey and you do, we keep your rating, any comments you write, and a snapshot of your progress at that moment (such as your level, days played, and hints and ads used).

Game preview pages. Our ads may link to a short web page about a game, sometimes with a few quick questions. When you visit one, we record the pages and steps you view, the answers you pick, a random visitor ID stored in your browser, the ad and campaign that brought you (including click IDs that ad platforms add to the link), the page that referred you, your device type and browser, and your IP address. If you leave your email to hear about the game, we keep it together with your answers.

Things you send us. If you contact support or send feedback, we keep the message and any contact details you include.

2. How we use information

• To run the game: save and restore your progress, deliver purchases, and keep your hints, reveals, and levels in sync.
• To improve the game: understand where players get stuck, which puzzles are too hard or too easy, and how new features perform.
• To show and measure ads, including optional rewarded ads that you choose to watch.
• To learn which game ideas and ads people like, using visits and answers on our game preview pages, and, if you left your email there, to tell you about that game.
• To send notifications you have allowed, such as reminders. Reminders like “keep your streak going” are scheduled on your device, and we use your time zone so they arrive at a sensible local hour. We count how many reminders are scheduled, shown, and opened, as anonymous totals that are not linked to you, to see whether they are useful. You can turn notifications off in your device settings at any time.
• To keep the game safe and fair, prevent cheating and fraud, and protect our systems.
• To respond to your questions and support requests, and to comply with the law.

3. Advertising partners

Ads in our games are delivered through AppLovin MAX, an ad mediation platform, which may pass ad requests to networks such as AppLovin, Meta Audience Network, Google AdMob, Unity Ads, and ironSource. These partners may collect and use your advertising identifier, IP address, and device information to select ads, limit how often you see the same ad, measure whether ads are effective, and detect fraud. They act under their own privacy policies:

• AppLovin: applovin.com/privacy
• Meta: facebook.com/privacy/policy
• Google: policies.google.com/privacy
• Unity: unity.com/legal/privacy-policy
• TikTok: tiktok.com/legal/privacy-policy
• AppsFlyer: appsflyer.com/legal/services-privacy-policy

Measuring our own ads. We advertise our games on platforms such as Meta, TikTok, and AppLovin. To learn which of those ads bring new players, our games include Meta’s and TikTok’s own measurement tools, and may use AppsFlyer, a measurement service. When you install and play, these receive your advertising identifier (where you or your device allow it), IP address, and device information, along with a few in-game events: installing and opening the game, finishing the tutorial, reaching certain levels, coming back the next day, and what the ads you see earn us. Each platform matches your install to its own ad that led to it, if any, and uses the result to measure and improve its campaigns. They do not receive your name or email.

Our game preview pages. These pages use the Meta Pixel, which sets cookies in your browser and tells Meta when you view the page, start or finish its questions, and leave your email, along with which game and test the page belongs to. Our server also sends Meta the same events directly (through Meta’s Conversions API) with your IP address, browser details and Meta’s cookies, and, when you leave your email, a hashed (scrambled) copy of it, never the email itself. Meta uses this to match your visit to its ad that brought you, to measure and improve our campaigns, and as described in its own privacy policy. We turn this off for visitors in the EU, EEA, UK and Switzerland: when your browser’s time zone is in Europe, the page loads no Meta tools and our server sends Meta nothing about your visit. You can also block third-party cookies in your browser or manage ad settings in your Meta account.

You can limit this in your device settings. On iOS, decline the “Allow tracking” prompt or turn off tracking under Settings › Privacy & Security › Tracking. On Android, reset or delete your advertising ID under Settings › Google › Ads. You will still see ads, but they will be less personalized.

4. Analytics

We run our own analytics on our servers to see how far players get and how puzzles perform. This is tied to your anonymous player ID, not to your name. We may also use third-party crash reporting and analytics tools that receive technical and gameplay data described above.

5. How we share information

We do not sell your personal information for money. We share information only:

• with the advertising and measurement partners above, for ads and for measuring our own advertising, in our games and on our game preview pages;
• with service providers that host our servers, deliver notifications, or process crash reports, who may only use the data to provide the service to us;
• with Apple and Google as part of purchases, sign-in, and app distribution;
• when required by law, to protect our rights or safety, or to prevent fraud or abuse;
• as part of a merger, acquisition, or sale of assets, in which case this policy continues to apply.

Under some US state privacy laws, sharing advertising identifiers with ad networks for personalized advertising may count as a “sale” or “sharing”. You can opt out using the device settings in section 3 or by emailing us.

6. How long we keep information

We keep your account and gameplay data for as long as your account exists so your progress is not lost. If you ask us to delete your account, we delete or anonymize your personal information within 30 days, except where we must keep records for legal, security, or accounting reasons. We keep an email left on a game preview page, with its answers, until you ask us to delete it. Aggregated statistics that cannot identify you may be kept indefinitely.

7. Your choices and rights

• Delete your data. In the game, open Settings (the gear); if Settings has an Account link at the bottom, tap it; then tap Delete my data: your record, including your install records and push token, is removed from our servers immediately, reminders scheduled on your device are cancelled, and the game starts over. Details at somalabs.ai/delete-data. You can also email hi@somalabs.ai with your player handle.
• Preview page sign-ups. Email hi@somalabs.ai from the address you gave and we will delete it and your answers.
• Access or correct. You may ask for a copy of the information we hold about your player ID, or ask us to correct it.
• Ads. Use your device’s tracking settings described in section 3. On the web, block third-party cookies or clear cookies in your browser.
• Ad consent (EU, UK and Switzerland). The first time you play there, Google’s consent form asks whether our advertising partners may use your data for personalized ads. To change or withdraw your answer, open Settings (the gear) in the game and tap Privacy choices (in some games it is under Account).
• Notifications. Turn them off in your device settings.

Depending on where you live (for example the EU, UK, or California), you may have additional rights such as objecting to processing, requesting portability, or complaining to a data protection authority. We honor these requests regardless of where you live, and we will not treat you differently for exercising them. Our legal bases for processing under EU and UK law are performance of our contract with you (running the game), our legitimate interests (improving and securing the game, and showing non-personalized ads), and your consent (personalized ads and notifications), which you can withdraw at any time.

8. Children

Our games are not directed at children under 13, and we do not knowingly collect personal information from them. If you believe a child under 13 has given us personal information, contact us and we will delete it. In regions where the age of digital consent is higher, we apply that age.

9. Security

We use reasonable technical and organizational measures to protect your information, including encrypted connections and secret keys that are stored hashed on our servers. No system is perfectly secure, so we cannot guarantee absolute security.

10. Where data is processed

Our servers are located in the United States. If you play from another country, your information will be transferred to and processed in the United States, where privacy laws may differ from those in your country. Where required, we rely on standard contractual safeguards for these transfers.

11. Changes to this policy

We may update this policy from time to time. We will post the new version here, update the date at the top, and where the change is significant let you know in the game.

12. Contact